Mitsubishi Electric announcesLee Sze Kei as brand ambassador,concurrently launching its latest refrigerator series – Folio.
Kuala Lumpur, August, 2008: Mitsubishi Electric is proud to announce that its newly appointed brand ambassador is - veteran Hong Kong actress and idol - Ms Lee Sze Kei.
Recognised and fondly adored by fans for the strong roles she carry in Hong Kong’s TVB dramas, it is no secret that Ms Lee is a true legend on and off screen. The notion of living healthy and caring for the family was the main draw behind Mitsubishi Ele
ctric’s collaboration with the talented seasoned actress.
“For us, we don’t just see the presence of a star. What we see and have deep respect for, is a humble, classy and strong lady who takes pride in putting others before her, just like the roles she commonly play on TV as the family matriarch.
For those who have not gotten it yet, Mitsubishi Electric is not your average home appliances brand. We are a name that is exceptionally reliable, healthy, wholesome and very much family-oriented in many aspects.
Sharing a common stance, Ms Lee is the perfect embodiment of such qualities. I can only express how pleased we are to have Ms Lee on board to represent Mitsubishi Electric,” said Mr Tadashi Hiraoka, Managing Director of Melco Sales Malaysia Sdn Bhd.
Throughout the course of her career, Ms Lee’s charisma and elegance has bagged many industry titles under her name. One of which is her recent award for Best Actress during TVB’s 40th Year Anniversary Extravaganza.
The brand is confident that Ms Lee’s involvement will spurand widen a greater appeal in the region, consequently helping to shape stronger brand awareness and brand preference.
Ms Lee will also be gracing Mitsubishi Electric’s advertising and promotion campaigns throughout the region, following a one year contract.
As a token of appreciation, both parties exchanged gifts to mark the momentous occasion. Mitsubishi Electric accepted a glistening crystal-glassed white cabbage from Ms Lee - which symbolised the crisp and fresh vegetables attained when stored inside Mitsubishi Electric’s refrigerators. Ms Lee, on the other hand, was presented with a beautiful gold-tainted art piece made from 100 percent pewter, which was extended as a sign of good wish to her health and soaring career.
In conjunction with Ms Lee’s appointment as the brand’s new ambassador, Mitsubishi Electric also took the opportunity to launch its latest top of the line refrigerator series – Folio.
“We’d like to extend highly specialised technologies in the preservation of food and enhancement of good health through the unveiling of Folio,”
said Mr Hiraoka.
Offering five efficient-serving cooling zones that cleverly monitor temperature changes, this Folio series helps conserve energy at all levels of usage. It provides perfect balance in style and function, ultimately sealing the product as the most ideal refrigerator for healthy food storage, as well as
the most stylish one in the market.
Guests of the event were rewarded with a unique trinket from Liuli Glass Jewellery, which came in an assortment of 25 different designs.
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About Mitsubishi Electric
The Mitsubishi Electric brand has been in Malaysia for more than 40 years. Wholly owned by the Mitsubishi Electric Group, Melco Sales Malaysia markets and services Mitsubishi Electric products in Malaysia. Our head office is in Petaling Jaya, Selangor, with branches in Penang, Ipoh, Kuantan, Malacca and Johor Bahru.
Catering to both consumers and businesses users, its brand carries a diverse choice of products ranging from room air conditioners to sophisticated air conditioning systems, home appliances such as refrigerators, electric fans and ventilating fans, commercial use air curtains and hand dryer, as well as audio visual products including LCD displays, projectors and printers.
For more information, please visit www.melcosales.com.my
